Integrated Strategies

Our customized approach to startup growth goes beyond simply *generating buzz*.
We understand that each startup has unique goals and challenges — and our strategies are tailored to address them. By taking a holistic approach to marketing and communications, we help clients achieve sustainable growth and success.

**DEVELOP CORPORATE BRANDING**

**Distill vision, mission, and values into messaging that resonates**

**DRIVE MORE SALES**

**Accelerate lead generation and shorten sales cycles**

**IMPROVE SHARE OF VOICE**

**Increase brand visibility in a competitive marketplace**

**BOOST FOUNDER PLATFORM**

**Build founder/executive profile and drive industry recognition**

**ADDRESS MARKETPLACE CONCERNS**

**Improve brand perception and tackle public image crises**

**GET FUNDING**

**Attract investment and uncover new business opportunities**

**SCALE THE COMPANY**

**Open new markets; recruit and retain talent**

**GET ORGANIC INTEREST & ENGAGEMENT**

**Establish credibility and generate social proof**

Services

Messaging + Positioning + Branding

At the heart of our branding approach lies the development of a clear corporate or product messaging and positioning, which we believe is the "North Star" of a brand's identity. This messaging serves as a guiding principle for all other aspects of the brand, ensuring consistency and coherence. We conduct competitive landscape audits to identify opportunities for differentiation and craft a unique narrative that resonates with the target audience. We also engage in storymining to develop a compelling narrative that reinforces the brand messaging, serving as the foundation for all marketing and branding efforts.

In addition to messaging and narrative development, we consider visual design elements a crucial part of the branding process. We work closely with our clients to ensure that their visual identity is consistent with their messaging and narrative and effectively communicates their message to their target audience. Overall, our collaborative approach to branding helps clients create a strong brand identity that differentiates them from competitors and effectively communicates their message to their target audience.

Content + Thought Leadership

Our content creation services are designed to help clients communicate effectively with their target audience. We create a range of content, from press releases and talking points to internal FAQs, ensuring consistent messaging across all channels.

We also provide internal and external blogging and thought leadership content, as well as case studies and sales enablement collateral to showcase our clients' successes and offerings. Additionally, our white papers and technical writing services help clients communicate complex information to their target audience. Our content creation services enable clients to create compelling content that helps them establish themselves as thought leaders in their industry and get noticed by their target audience.

Media Relations

Our PR services provide end-to-end campaign development and execution, including analyst and audience management. We proactively pitch our clients to the media, using tactics such as "trendjacking" and hot takes to secure coverage in top-tier publications, trade journals, and online channels.

To ensure a strategic approach, we develop editorial calendars that align with our clients' goals and create opportunities for media coverage. Additionally, we offer crisis communications services to help clients navigate any unforeseen challenges. Our focus on relationship building with journalists and media outlets enables us to secure valuable coverage for our clients, further establishing them as thought leaders in their industry.

Marketing

At the core of our services is market research, which helps clients understand their target audience better, including their needs and pain points. Through data analysis and insights, we enable our clients to develop effective strategies that resonate with their audience, differentiate themselves from competitors, and attract new customers. Our digital marketing services are also geared towards building a strong online presence for our clients. We create comprehensive strategies that incorporate website optimization, social media management, and search engine optimization to connect with potential customers, build relationships, and increase conversions.

Speaking + Event Participation

We help clients enhance their exposure and reputation through speaking opportunities at industry conferences and events. Our team maps out relevant industry events and helps with speaker applications for keynotes, panels, and other speaking engagements. Additionally, we can secure podcast appearances and assist with industry award applications, such as Forbes 30 Under 30.

These opportunities greatly enhance exposure and reputation, positioning founders as thought leaders in their industry. We understand the importance of these opportunities and work closely with our clients to ensure that they are represented positively.

Social Media Management

Our social media management services include the creation and management of profiles on LinkedIn, YouTube, Facebook, Instagram, Twitter, and more. We work with clients to develop a flexible posting calendar that aligns with their messaging and goals. In addition, we provide regular reporting of social echo metrics to track engagement and make data-driven decisions.

As part of our social media management services, we also help clients with recruitment tools. By leveraging social media platforms, we can help our clients build a strong online community, connect with their target audience, and drive engagement and growth. Overall, our social media management services help clients effectively manage their online presence, increase their brand awareness, and ultimately achieve their business goals.

WHAT WE DO