Just by it's very nature, social media is fast-moving. Viral content spreads rapidly but is tempered by the fickle, ADHD readers that consume it: what is hot now might not be hot in a week/day/hour. We get busy. We get bored. We lose interest. Well, the same is true for the platforms themselves. Social media platforms are also memes.
Read MoreWelcome to the Attention Age. The Information Overload Age. The age of human history in which information has become so abundant and readily available that attention has become the greatest commodity.
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